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  • About us
  • Scaling
  • Podcast
  • VA Services
  • Partners

Virtual Assistant Services

When your business is growing faster than your capacity, we step in

Execution support for founders who are building serious businesses — and no longer want to be the operational hub for everything.

UK-led. Trusted. Integrated with the Women Who Lead and Sell ecosystem.

Who is this for?

This support is designed for founders who:

  • Run a service business at £150k+ revenue
  • Are scaling, not starting
  • Need consistent operational help
  • Want people they can trust with real responsibility
  • Prefer calm competence over constant supervision

If you’re looking for the cheapest VA on the internet, this isn’t it.

If you want reliable execution that actually reduces your mental load, you’re in the right place.

How It Works

  1. Book a short fit call
  2. We agree your priorities and hours
  3. You’re allocated the right level of support
  4. We begin within days

Support is delivered remotely, via Slack and shared systems.

What We Take Off Your Plate

Operations

Inbox management & prioritisation

Calendar management & scheduling

Client coordination & follow-ups

Systems

CRM setup and organisation

Data management

Workflow support

Content & Coordination

Canva formatting

Content scheduling

Podcast or campaign admin

Structure

SOP documentation

Process improvement

Research and information gathering

Tools we work with:
Slack, Microsoft Suite, Canva, CRM platforms, and other common business systems.

Podcast VA

Podcast Operations Support

Guest Research & Pipeline
Guest research aligned to your audience and positioning
Guest qualification and background summaries
Topic angle suggestions based on guest expertise
Ongoing guest pipeline tracking and management

Outreach & Booking
Personalised guest outreach and follow-up
Availability coordination and diary scheduling
Recording confirmation and reminder emails
Rescheduling and cancellation management

Pre-Recording Preparation
Guest briefing packs and preparation notes
Collection of bios, headshots, and links
Question/theme coordination with host
Recording logistics (links, timing, tech instructions)

Production Coordination
File organisation and transfer to editor
Liaison with audio/video editors
Episode status tracking (recorded, edited, scheduled)
Quality checks on final assets

Content & Publishing Support
Show notes drafting and formatting
Episode title and description formatting
Website or podcast platform upload support
Episode scheduling and publishing coordination

Promotion & Asset Coordination
Creation or formatting of promotional assets in Canva
Social media scheduling support
Newsletter or distribution coordination

Systems & Workflow Management
Guest and episode tracking dashboards
CRM or database management for guest relationships
Process documentation (SOPs)
Workflow optimisation to keep production consistent

Tools We Work With

Zoom, Riverside
Calendly and scheduling tools
Google Workspace / Microsoft Suite
Canva
Project management tools (Asana, Trello)
Cloud storage (Google Drive, Dropbox)
CRM platforms and common business systems

Pricing

£25 per hour
Minimum retainer: 4 hours per month

Designed for founders and hosts who want a reliable podcast backend without the cost or complexity of building an in-house team.

Packages

Founder Essentials

£250 per month
10 hours of execution support

Best for:

  • Inbox and calendar support
  • CRM organisation
  • Basic LinkedIn scheduling
  • Light admin and coordination

A steady operational baseline so things stop slipping.

Founder Momentum

£500 per month
20 hours of execution support

Best for:

  • Ongoing inbox and client coordination
  • CRM maintenance and follow-ups
  • LinkedIn consistency (posts, formatting, scheduling)
  • Canva graphics and content support
  • Research and process documentation

For founders who want the business moving without daily involvement.

Founder Scale

£900 per month
40 hours of combined support

Best for:

  • High-volume coordination and admin
  • Full operational support across the month
  • Consistent LinkedIn presence
  • Workflow and process improvement
  • Priority turnaround

For businesses where execution capacity is becoming a growth constraint.

Senior Founder Support

Where additional operational structure is needed, senior support from Saffi is available from:

£350 per month (from 10 hours)

Focus areas:

  • Founder inbox triage and prioritisation
  • Workflow design and process improvement
  • Operational structure and organisation
  • Oversight and coordination across priorities

This level is typically used alongside Joy’s execution support.

How Retainers Work

  • Retainers are agreed monthly and reviewed as your needs evolve
  • Hours are used flexibly across the month
  • Additional hours can be added if capacity allows
  • Support is delivered remotely via Slack and shared systems
  • We work with a limited number of founders at any one time



Frequently Asked Questions

Please reach us at hello@womenwholeadandsell.com if you cannot find an answer to your question.

Senior oversight is UK-based.


Once we’ve had a short fit call and agreed your priorities, we can usually begin within 1–2 weeks, depending on current capacity.

We work with a limited number of founders at any one time, so availability does vary.


Most founders start with Founder Essentials or Founder Momentum.

If you’re currently:

  • Missing follow-ups
  • Behind on LinkedIn or admin
  • Spending too much time in your inbox
  • Holding operational detail in your head

…Momentum is usually the right place to begin.

We’ll recommend a level during the fit call based on your workload and priorities.

Retainers can be adjusted month to month.


This service is designed for established service-based businesses at around £150k+ revenue, typically in a scaling phase.

Most of our clients are founders who:

  • Sell expertise (consulting, coaching, training, professional services)
  • Operate primarily B2B
  • Need reliable operational support rather than entry-level admin


Retainers can be adjusted monthly.


No. Support is provided on a monthly retainer.

This allows us to offer continuity, understand your business properly, and protect dedicated capacity for you.

Ad-hoc or one-off work isn’t something we offer.


Retainer time is designed to be used within the month and doesn’t roll over.

We’ll work with you to prioritise tasks so your capacity is used effectively..


We regularly work with:

  • Slack
  • Microsoft Office
  • Canva
  • CRM platforms
  • Social scheduling tools
  • Shared drives and project trackers

If you use something different, we can usually adapt.


We support LinkedIn execution and consistency, including:

  • Profile updates (where needed)
  • Post formatting and scheduling
  • Canva graphics
  • Content coordination
  • Basic engagement support
  • Analytics tracking

We don’t provide LinkedIn strategy, content writing, or lead generation outreach.


This is structured operational support rather than real-time assistant coverage.

Tasks are handled within agreed working rhythms, typically with a 24–48 hour turnaround, depending on urgency and capacity.


Most clients work with us via Slack and shared systems.

We’ll agree a simple working structure during onboarding so communication stays clear and efficient.


We work with sensitive client information, inbox access and business systems.

Confidentiality and professional discretion are standard, and access levels are agreed and controlled during onboarding.


Retainers can be increased, reduced, or adjusted month to month, subject to availability.

If your business grows and needs more capacity, we’ll always be honest about what we can realistically support.


No.

There’s:

  • No recruitment
  • No contracts of employment
  • No training overhead
  • No payroll or management

You get experienced operational support, without the commitment or complexity of hiring.


We intentionally work with a small number of founders so that support stays reliable and personal.

When capacity is full, we operate a waiting list.


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