Execution support for founders who are building serious businesses — and no longer want to be the operational hub for everything.
UK-led. Trusted. Integrated with the Women Who Lead and Sell ecosystem.
This support is designed for founders who:
If you’re looking for the cheapest VA on the internet, this isn’t it.
If you want reliable execution that actually reduces your mental load, you’re in the right place.
Support is delivered remotely, via Slack and shared systems.
Operations
Inbox management & prioritisation
Calendar management & scheduling
Client coordination & follow-ups
Systems
CRM setup and organisation
Data management
Workflow support
Content & Coordination
Canva formatting
Content scheduling
Podcast or campaign admin
Structure
SOP documentation
Process improvement
Research and information gathering
Tools we work with:
Slack, Microsoft Suite, Canva, CRM platforms, and other common business systems.

Guest Research & Pipeline
Guest research aligned to your audience and positioning
Guest qualification and background summaries
Topic angle suggestions based on guest expertise
Ongoing guest pipeline tracking and management
Outreach & Booking
Personalised guest outreach and follow-up
Availability coordination and diary scheduling
Recording confirmation and reminder emails
Rescheduling and cancellation management
Pre-Recording Preparation
Guest briefing packs and preparation notes
Collection of bios, headshots, and links
Question/theme coordination with host
Recording logistics (links, timing, tech instructions)
Production Coordination
File organisation and transfer to editor
Liaison with audio/video editors
Episode status tracking (recorded, edited, scheduled)
Quality checks on final assets
Content & Publishing Support
Show notes drafting and formatting
Episode title and description formatting
Website or podcast platform upload support
Episode scheduling and publishing coordination
Promotion & Asset Coordination
Creation or formatting of promotional assets in Canva
Social media scheduling support
Newsletter or distribution coordination
Systems & Workflow Management
Guest and episode tracking dashboards
CRM or database management for guest relationships
Process documentation (SOPs)
Workflow optimisation to keep production consistent
Zoom, Riverside
Calendly and scheduling tools
Google Workspace / Microsoft Suite
Canva
Project management tools (Asana, Trello)
Cloud storage (Google Drive, Dropbox)
CRM platforms and common business systems
£25 per hour
Minimum retainer: 4 hours per month
Designed for founders and hosts who want a reliable podcast backend without the cost or complexity of building an in-house team.
£250 per month
10 hours of execution support
Best for:
A steady operational baseline so things stop slipping.
£500 per month
20 hours of execution support
Best for:
For founders who want the business moving without daily involvement.
£900 per month
40 hours of combined support
Best for:
For businesses where execution capacity is becoming a growth constraint.
Where additional operational structure is needed, senior support from Saffi is available from:
£350 per month (from 10 hours)
Focus areas:
This level is typically used alongside Joy’s execution support.
Please reach us at hello@womenwholeadandsell.com if you cannot find an answer to your question.
Senior oversight is UK-based.
Once we’ve had a short fit call and agreed your priorities, we can usually begin within 1–2 weeks, depending on current capacity.
We work with a limited number of founders at any one time, so availability does vary.
Most founders start with Founder Essentials or Founder Momentum.
If you’re currently:
…Momentum is usually the right place to begin.
We’ll recommend a level during the fit call based on your workload and priorities.
Retainers can be adjusted month to month.
This service is designed for established service-based businesses at around £150k+ revenue, typically in a scaling phase.
Most of our clients are founders who:
Retainers can be adjusted monthly.
No. Support is provided on a monthly retainer.
This allows us to offer continuity, understand your business properly, and protect dedicated capacity for you.
Ad-hoc or one-off work isn’t something we offer.
Retainer time is designed to be used within the month and doesn’t roll over.
We’ll work with you to prioritise tasks so your capacity is used effectively..
We regularly work with:
If you use something different, we can usually adapt.
We support LinkedIn execution and consistency, including:
We don’t provide LinkedIn strategy, content writing, or lead generation outreach.
This is structured operational support rather than real-time assistant coverage.
Tasks are handled within agreed working rhythms, typically with a 24–48 hour turnaround, depending on urgency and capacity.
Most clients work with us via Slack and shared systems.
We’ll agree a simple working structure during onboarding so communication stays clear and efficient.
We work with sensitive client information, inbox access and business systems.
Confidentiality and professional discretion are standard, and access levels are agreed and controlled during onboarding.
Retainers can be increased, reduced, or adjusted month to month, subject to availability.
If your business grows and needs more capacity, we’ll always be honest about what we can realistically support.
No.
There’s:
You get experienced operational support, without the commitment or complexity of hiring.
We intentionally work with a small number of founders so that support stays reliable and personal.
When capacity is full, we operate a waiting list.